Matthew M. Heath
Intro: As our Marketing Director, Matthew is responsible for growing our firm and market share in our markets. He strategically guides and oversees the allocation of our advertising dollars and time. Matthew is a firm believer that we are good at the big picture because we are good at the small details. He has never really looked at himself as a "big picture" or "small detail" person. He thinks you need to be both. On a more practical level, Matthew’s role is to make sure each platform and channel, in both the traditional and digital space, are being managed at a high level. This includes paid search, website, SEO, social, video, linear TV, OOH and OTT.
Background: Matthew is a self-taught, avid reader. As he puts it, his college education is at home on his bookshelf. Prior to his career at Wettermark Keith, he served as Marketing Director for AFS Foundation & Waterproofing Specialists, where he was a key player in doubling their revenue from 2018 to 2021. Additionally, he has held the position of Senior Brand Manager for Groundworks. Groundworks owns 19 companies in 65 markets around the country. His role was to manage the brand advertising channels and platforms, including Agencies, for these 19 companies and in all of their markets.
Matthew’s “Why”: Matthew’s favorite aspect of his job is the ability it gives him to influence other people. In his words, “At a very high level, marketing is the science and art of influence. When you have the ability to influence the way that people think, feel, and how they spend their resources, you are in a very important position.” Matthew says that he is alive, has a healthy body and mind, and with that there is an obligation to do well in life, to work hard, to be valuable and value those around you. He has found value and joy in pouring time into his colleagues and the members of his team.
Just For Fun: Matthew’s passion outside of work includes his wife, Lacey, his book collection, bodybuilding, and all of his favorite health foods (Dorito’s, Oreo’s, and Donuts). On a more personal note, when Matthew was 7 years old, he had a blood clot develop in his brain that caused him to lose the ability to use the left side of his body. He was guaranteed to never walk again and had a 1/100 chance of coming out of brain surgery okay. Nine days after surgery, he took his first steps in rehab, which was not supposed to be possible. Fast forward to high school, he was not able to play football due to brain surgery which was when he started lifting weights. His other motivation was wanting to be like his older brother, Joel, who was also a bodybuilder. Bodybuilding became the path where he learned the value of discipline and in translating that discipline into the other areas of his life beyond just the gym.